Our Privacy Policy
Last Updated: Nov 12, 2024
AmaWaterways ("AmaWaterways", "we", "us", or "our") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.
This Privacy Policy describes how we collect, use and share information about you as well as your rights and choices about such collection, use and sharing. It applies when you access or use our websites and other products and services (collectively, the “Services”), contact our service team, engage with us on social media, or otherwise interact with us.
If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, whether or not you purchase any of our Services, you agree to this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us, as your continued use of any Services constitutes acceptance to the updated terms.
Information collected from you
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, driver's license number, State ID card number, passport number, military ID number, insurance policy number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases and records of personal property
- Financial Information, including credit or debit card number
- Biometric Information, including fingerprints, face, hand, palm prints or vein patterns, and sleep, health, or exercise data
- Location Information, including general location data and precise geolocation
- Physical and Audio Data, including audio recordings, video recordings, and photos
- Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, citizenship or immigration status, familial status, marital status, disability, and military or veteran status
- Health Data, including data related to physical or mental health
- Professional and Education Information, including professional information
- Consumer Communications, including direct communications with your consumers and contents of mail, email or text messages
- Inferences from Other Data, including inferences created from other personal information collected
- Custom Data, including child Waiver Form, pregnancy, dietary Needs, allergies, travel Itineraries, and shopping Interests
Information collected from other sources
We may collect personal information about you from third-party sources The sources and categories of information we may collect include:
Other consumers (e.g., referrals)
- Personal Identifiers, including Name, Email address, Postal address, Telephone number, Driver's license number, State ID card number, Passport number, Insurance policy number, Military ID number, and Online Identifiers
- Internet Activity
- Commercial Information, including Purchases and Records of personal property
- Financial Information, including Credit or debit card number
- Biometric Information, including Fingerprints, Face, hand, palm prints or vein patterns, and Sleep, health, or exercise data
- Location Information, including General location data and Precise geolocation
- Physical and Audio Data, including Audio recordings, Photos, and Video recordings
- Protected Classifications and Other Personal Characteristics, including Age, Sex, gender, or gender identity, Citizenship or immigration status, Familial status, Marital status, Disability, and Military or veteran status
- Health Data, including Data related to physical or mental health
- Professional and Education Information, including Professional information
- Consumer Communications, including Direct communications with your consumers and Contents of mail, email or text messages
- Inferences from Other Data, including Inferences created from other personal information collected
- Custom Data, including Allergies, Child Waiver Form, Dietary Needs, Pregnancy, Shopping Interests, and Travel Itineraries
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|
We use personal information for the following purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving Our Products & Services
- Internal Business Operations
- Managing Event & Guest Data
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Identity Verification Tool, Payment Processors, Sales & Marketing Contractors, Sales & Marketing Tools, and Security Contractors | Ad Networks, App Developer, Business Operations Tool, Co-Marketing Partner, Collaboration & Productivity Tools, Communications Tools, Customer Support Tools, Data Brokers, Distribution Center, Investor, Payment Processors, Printer, Recruitment Service, Shipping Services, and Web Hosting Services |
| Internet Activity | Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, Data Analytics Providers, IT Infrastructure Services, Sales & Marketing Tools, and Security Contractors | Ad Networks, Co-Marketing Partner, Communications Tools, Data Brokers, and Payment Processors |
| Commercial Information | Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, IT Infrastructure Services, Identity Verification Tool, Sales & Marketing Tools, and Security Contractors | Ad Networks, Communications Tools, Data Brokers, Payment Processors, and Shipping Services |
| Financial Information | Business Operations Tool, IT Infrastructure Services, Payment Processors, and Sales & Marketing Tools | Business Operations Tool, Co-Marketing Partner, Communications Tools, and Payment Processors |
| Biometric Information | None | Communications Tools |
| Location Information | Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, Data Analytics Providers, IT Infrastructure Services, Identity Verification Tool, Sales & Marketing Tools, and Security Contractors | Ad Networks, Business Operations Tool, Co-Marketing Partner, Collaboration & Productivity Tools, Communications Tools, Customer Support Tools, Data Brokers, Investor, Payment Processors, Recruitment Service, and Shipping Services |
| Physical and Audio Data | Business Operations Tool and IT Infrastructure Services | Ad Networks, Collaboration & Productivity Tools, and Communications Tools |
| Protected Classifications and Other Personal Characteristics | Business Operations Tool, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools | Business Operations Tool and Communications Tools |
| Health Data | None | Communications Tools |
| Professional and Education Information | Sales & Marketing Tools | Communications Tools and Recruitment Service |
| Consumer Communications | Business Operations Tool, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools | Ad Networks, App Developer, Business Operations Tool, Co-Marketing Partner, Communications Tools, Customer Support Tools, and Shipping Services |
| Inferences from Other Data | Commerce Software Tools, Cybersecurity Providers, IT Infrastructure Services, and Sales & Marketing Tools | Ad Networks, Communications Tools, Data Brokers, and Investor |
| Custom Data | None | Communications Tools |
Cookies
This site uses first and third-party cookies and similar technologies to process personal information for the purposes described in this Policy. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. To learn more about cookies and how to control the use of cookies at a browser level, visit https://allaboutcookies.org/
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| __cf_bm | Cloudflare | 31 Mins |
| __cf_bm | Cloudflare | 31 Mins |
| __cf_bm | 8x8 | 31 Mins |
| _cfuvid | Cloudflare | Session |
| _sfid_6967 | Salesforce | 1 Year 1 Month 4 Days |
| ASP.NET_SessionId | First Party | Session |
| ASP.NET_SessionId | First Party | Session |
| BrowserId | Salesforce | 1 Year |
| C | First Party | 1 Month |
| ct204489 | First Party | Session |
| fpestid | ShareThis | 1 Year |
| mc | Quantcast Corp. | 1 Year 1 Month |
| pi | First Party | 1 Year |
| ra_ref | First Party | 5 Months 29 Days |
| ra_ref | First Party | 5 Months 29 Days |
| RT | Akamai Identity Cloud | 7 Days |
| sjSE | First Party | Session |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| __ctmid | First Party | 30 Days |
| __ctmid | First Party | 30 Days |
| __ctmid | CallTrackingMetrics | 30 Days |
| __ctmid | CallTrackingMetrics | 30 Days |
| __utmzz | Google Analytics | 5 Months 27 Days |
| _clck | Microsoft Clarity | 1 Year |
| _clsk | First Party | 1 Day |
| _ga | Google Analytics | 1 Year 1 Month 4 Days |
| _ga | Google Analytics | 1 Year 1 Month 4 Days |
| _ga_2RLKFW7378 | Google Analytics | 1 Year 1 Month 4 Days |
| CLID | Microsoft Clarity | 1 Year |
| CookiesConsent | First Party | 30 Days |
| MR | Microsoft Clarity | 7 Days |
| smartDash | First Party | 1 Month 29 Days |
| smartDashLRX | First Party | 30 Days |
| uid | NetSuite | 1 Month 29 Days |
| visitorSegment | First Party | 2 Months 28 Days |
Personalization Cookies
We do not use cookies to personalize content for you.Advertising Cookies
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
| Cookie Name | Provider | Duration |
|---|---|---|
| __qca | Quantcast Corp. | 1 Year 27 Days |
| __stid | ShareThis | 1 Year |
| __stidv | ShareThis | 1 Year |
| __utmzzses | Google Analytics | Session |
| _cc_dc | Lotame | 8 Months 27 Days |
| _cc_id | Lotame | 8 Months 27 Days |
| _cc_id | Lotame | 8 Months 27 Days |
| _fbp | Meta Ad Network | 2 Months 28 Days |
| _ga_ZT0WZF3V22 | Google Analytics | 1 Year 1 Month 4 Days |
| _gcl_au | Google Ads | 2 Months 29 Days |
| _gcl_au | Google Ads | 2 Months 29 Days |
| _lc2_fpi | First Party | 1 Year 1 Month 4 Days |
| _lc2_fpi_meta | First Party | 1 Year 1 Month 4 Days |
| _li_dcdm_c | First Party | Session |
| _pin_unauth | Pinterest Ads | 1 Year |
| _tq_id.TV-6381360918-1.c5ca | Meta Ad Network | 1 Year 1 Month 4 Days |
| _tq_id.TV-7209724536-1.5585 | First Party | 1 Year 1 Month 4 Days |
| _tt_enable_cookie | Tiktok Ads | 1 Year 25 Days |
| _ttp | Tiktok Ads | 1 Year 25 Days |
| _ttp | Tiktok Ads | 1 Year 25 Days |
| _uetsid | Microsoft Ads | 1 Day |
| _uetvid | Microsoft Ads | 1 Year 25 Days |
| ab | PayPal - Credit Card Processing | 1 Year |
| adfid | Sojern | 1 Year |
| anj | Microsoft Ads | 2 Months 28 Days |
| ANONCHK | Microsoft Clarity | 11 Mins |
| ar_debug | Pinterest Ads | 1 Year |
| ar_debug | Google Ads | 30 Days |
| cid | Sojern | 1 Year |
| demdex | Adobe Experience Cloud | 5 Months 29 Days |
| dpm | Adobe Experience Cloud | 5 Months 29 Days |
| EE | Youtube Ads | 3 Months 28 Days |
| lidid | LiveIntent | 1 Year 1 Month 4 Days |
| lotame_domain_check | Lotame | 1 Min |
| mako_uid | First Party | 1 Year |
| MR | Microsoft Ads | 7 Days |
| MUID | Microsoft Ads | 1 Year 25 Days |
| MUID | Microsoft Clarity | 1 Year 25 Days |
| panoramaId_expiry | First Party | 1 Day |
| pxcelPage_default_c010_B | ShareThis | 30 Days |
| pxrc | Youtube Ads | 1 Month 29 Days |
| receive-cookie-deprecation | Microsoft Ads | 1 Year 1 Month 4 Days |
| receive-cookie-deprecation | Google Ads | 5 Months 27 Days |
| rlas3 | Youtube Ads | 1 Year |
| SERVERID | First Party | 11 Mins |
| SM | Microsoft Clarity | Session |
| SRM_B | Microsoft Ads | 1 Year 25 Days |
| TDCPM | ServiceDesk | 1 Year |
| TDID | ServiceDesk | 1 Year |
| test_cookie | Google Ads | 16 Mins |
| ud | Youtube Ads | 3 Months 28 Days |
| uuid2 | Microsoft Ads | 2 Months 28 Days |
| VISITOR_INFO1_LIVE | Youtube Ads | 5 Months 27 Days |
| VISITOR_PRIVACY_METADATA | Youtube Ads | 5 Months 27 Days |
| XANDR_PANID | Microsoft Ads | 2 Months 28 Days |
| YSC | Youtube Ads | Session |
Do Not Track
Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. However, you may still exercise your privacy rights as described elsewhere in this Policy.
Third party analytics tools
This site uses Google Analytics to analyze your interactions and experiences with our Services. You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties' direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to privacy@amawaterways.com. Please allow 30 days for a response.
To opt out of selling and sharing personal information, go to Your Privacy Choices.
If you have any questions about this Privacy Policy, please contact us as follows:
AmaWaterways
moc.syawretawama@ycavirp
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:Pinterest Ads, Youtube Ads, Tiktok Ads, Meta Ad Network, Instagram Ads, Lithographix, Microsoft Ads, X Ads, Braintree Direct, Travel Agencies, Google Ads, Consortia Partners, LiveIntent, Bombora, Exelate. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Delivering Targeted Ads, Fulfilling Customer Orders, Improving Our Products & Services, Managing Event & Guest Data, Marketing Our Products & Services, Meeting Compliance & Legal Requirements, Preventing Fraud, Processing Payments, Providing Customer Support, Providing Cybersecurity, Sending Promotional Communications, Tracking Purchases & Customer Data, Internal Business Operations, Operating Our Website or Mobile Apps, Storing and Managing Data, and Creating Customer Profiles.
International Data Transfers
We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC) on the basis of the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
- https://www.edoeb.admin.ch/edoeb/en/home/datenschutz/arbeit_wirtschaft/datenuebermittlung_ausland.html
Privacy Rights
Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.
Right to object. You have the right to object to our use of data about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
AmaWaterways
Data Protection Officer information
Nicole Newman
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