We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, passport number, military ID number, and online Identifiers
- Internet Activity
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including audio recordings, video recordings, and photos
- Protected Classifications and Other Personal Characteristics, including age, sex, gender, or gender identity, and citizenship or immigration status
- Consumer Communications, including direct communications with your consumers
- Inferences from Other Data, including inferences created from other personal information collected
Information from other sources
We may collect personal information about you from third-party sources, including Other consumers (e.g., referrals).
The categories of information we may collect include:
Other consumers (e.g., referrals)
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Location Information, including General location data
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving Our Products & Services
- Internal Business Operations
- Managing Event & Guest Data
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | App Developer, Consultant Contractors, Customer Support Tools, Data Analytics Providers, Distribution Center, Printer, and Sales & Marketing Contractors | Ad Networks, Co-Marketing Partner, and Payment Processors |
| Internet Activity | Consultant Contractors, Data Analytics Providers, and Sales & Marketing Contractors | Ad Networks |
| Financial Information | None | Payment Processors |
| Location Information | Consultant Contractors, Customer Support Tools, Data Analytics Providers, and Sales & Marketing Contractors | Ad Networks and Co-Marketing Partner |
| Physical and Audio Data | Consultant Contractors | None |
| Protected Classifications and Other Personal Characteristics | Consultant Contractors | None |
| Consumer Communications | App Developer, Customer Support Tools, and Sales & Marketing Contractors | Ad Networks and Co-Marketing Partner |
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes: Facebook Ads, Instagram Ads, Microsoft Ads, Google Ads. To understand how these parties handle your data, please refer to their respective privacy policies.
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving Our Products & Services, Internal Business Operations, Managing Event & Guest Data, Marketing Our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Providing Cybersecurity, Sending Promotional Communications, Storing and Managing Data, and Tracking Purchases & Customer Data.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit the Information Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
AMA Waterways
